Every Advertisement is an act of persuasion and a part of consumer building in the business. Hence it requires some tools such as emotions, authenticity, and facts to support the particular product or brand which you are focusing on. Hence every advertisement is categorized with these three titles or with the mixture of Ethos, Pathos, and Logos.
Ethos
Pathos
Logos
Mostly Indian advertisements are Ethos. It may be because Indians are basically very much emotional people. To sell something to them, getting their emotional response is very much necessary. As "Ethos" is the emotional elements added in an advertisement to sell the product. Hereby its the "Aur dhikaao" element. The craze of Indians towards choices and variety of choices which is presented as a part of our culture. This gives an emotional attachment to the advertisement. This advertisement also touches Logos mildly i.e, the choices which Amazon gives is placed at a higher level than other online shopping websites.
Vogue is a beauty and fashion magazine focusing on women as customers. Though this advertisement created a controversy, it was also a brilliant mixture of Pathos with Ethos. Pathos elements in this advertisement were women celebrities such as Deepika Padukone, Zoya Akhtar, Nimrat Kaur etc. Mainly the voiceover represented Deepika Padukone ( A women diva and idol) to strongly point out the reluctance of women towards the social restrictions shoved on women which created an emotional aspect to this women empowerment campaign of Vogue.
Ethos
Pathos
Logos
SOME INFLUENCIAL INDIAN ADVERTISEMENTS
- AMAZON Advertisement " Aur dhikaao":
Mostly Indian advertisements are Ethos. It may be because Indians are basically very much emotional people. To sell something to them, getting their emotional response is very much necessary. As "Ethos" is the emotional elements added in an advertisement to sell the product. Hereby its the "Aur dhikaao" element. The craze of Indians towards choices and variety of choices which is presented as a part of our culture. This gives an emotional attachment to the advertisement. This advertisement also touches Logos mildly i.e, the choices which Amazon gives is placed at a higher level than other online shopping websites.
- VOGUE Advertisement " My Choice" :
Vogue is a beauty and fashion magazine focusing on women as customers. Though this advertisement created a controversy, it was also a brilliant mixture of Pathos with Ethos. Pathos elements in this advertisement were women celebrities such as Deepika Padukone, Zoya Akhtar, Nimrat Kaur etc. Mainly the voiceover represented Deepika Padukone ( A women diva and idol) to strongly point out the reluctance of women towards the social restrictions shoved on women which created an emotional aspect to this women empowerment campaign of Vogue.
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