ABOUT VIDEO ADS & THEIR BENEFITS IN TODAY'S MARKET...
This is the summary of the benefits of video advertisements which we have discussed in our earlier post. Trend of video advertisements is reaching everywhere rapidly, There is no two opinions for this statement because in this modern times when a person who founded an online selling website is considered to be among the richest people in the world. (JEFF BEZOS MD, amazon.com) It proves the strength of online market. Some business firms which had tremendous success within a period of last five to ten years are all the ones which targeted the online customers rather than following the traditional way of thinking or selling. There are lot of examples to quote like in India Byjus app started a virtual teaching methods, Swiggy,Zomato, Just dial, Mynthra, flipkart etc etc.. , (these companies recognized the potential of online market and succeeded rapidly). But traditional business outlets remained the same without understating the true potential of online market and how it actually helps them to succeed and grow rapidly.
When we talk about marketing your advertisement content in the online market video content is proven to the best option when compared because you are 53 times more likely to rank first in a Google search if you have a video embedded on your website. Also, since Google now owns YouTube, that significantly increases the positive effect video web content has on your search engine ranking. Recent research says 71% of marketers report video conversion rates outperform their other content marketing efforts. Well, research shows 74% of users who watched an explainer video about a product ultimately purchased it.
The most widely used and best way to do video content marketing.
True View Ads:
These are also called skippable ads which many of you would have noticed while watching videos on youtube. These ads come before and also in the middle of the videos. If you had paid a bit more attention to it. You would have felt that the ads come to you is based on your interests or search patterns and that's the point.
Google's TrueView is built on the promise that you'll only pay when someone chooses to watch your video ad.
How it works ?
Why bombard users with ads they don't want to see? With TrueView, you give them a choice, and it's a win-win: Viewers see videos they're curious about, and you get more views from an audience you know is interested. And since you choose what you want to pay for a view, you get the right audience at the right price.
TrueView in-stream
In-stream ads play before or during another video from a YouTube partner. Viewers see five seconds of your video and then have the choice to keep watching or skip it.
You pay when a viewer watches for at least 30 seconds or to the end of the video (whichever is shorter) or clicks on a card or other elements of your in-stream creative.
For instance, Fakta is part of the largest grocery chain in Denmark. When the company discovered public perception of the brand could be improved, it decided to launch a rebranding initiative to emphasise its positive attributes. Fakta wanted to position itself as nice, approachable, easy going and quality minded.
Using hidden cameras in the shops, a humorous TrueView campaign on YouTube followed resulting in a view-through rate of over 30%, over 1million impressions and 280,000 views.
Google's TrueView is built on the promise that you'll only pay when someone chooses to watch your video ad.
How it works ?
Why bombard users with ads they don't want to see? With TrueView, you give them a choice, and it's a win-win: Viewers see videos they're curious about, and you get more views from an audience you know is interested. And since you choose what you want to pay for a view, you get the right audience at the right price.
TrueView in-stream
In-stream ads play before or during another video from a YouTube partner. Viewers see five seconds of your video and then have the choice to keep watching or skip it.
You pay when a viewer watches for at least 30 seconds or to the end of the video (whichever is shorter) or clicks on a card or other elements of your in-stream creative.
For instance, Fakta is part of the largest grocery chain in Denmark. When the company discovered public perception of the brand could be improved, it decided to launch a rebranding initiative to emphasise its positive attributes. Fakta wanted to position itself as nice, approachable, easy going and quality minded.
Using hidden cameras in the shops, a humorous TrueView campaign on YouTube followed resulting in a view-through rate of over 30%, over 1million impressions and 280,000 views.
